Palma is no longer just a Mediterranean postcard; it has transformed into a destination where culture takes center stage. Beyond sun and beach, the city invites visitors to discover its artistic soul and its commitment to quality cultural tourism, offering a vibrant experience 365 days a year.

Markus Linnenbrink - Casal Solleric 3

Linnenbrink arrives at Casal Solleric.

The Balearic capital has been recognized by the prestigious Lonely Planet guide as one of the 30 must-visit cities for 2025, highlighting its gastronomic and artistic scene, the rich heritage of local craftsmanship, historical monuments, and the much-anticipated opening of the seafront promenade. The guide also praised the balance between tourists and residents, in a clear commitment to sustainability through major projects that link culture and territory, such as the future Botanical Garden or the expansive Metropolitan Forest — a green lung of more than four million square meters that will connect the city with the Serra de Tramuntana.

alfonso-martinez-simo-aixo-es-palma

Rich Transformation

With its sights set on the bid for European Capital of Culture 2031, Palma has accelerated the transformation of its heritage and cultural spaces. One of the most ambitious projects is the rehabilitation of the Galeries de la Plaça Major, which will become the City Interpretation Center and the core of a museum network including the Torres des Temple, Castell de Bellver, and the Can Serra building — one of the finest examples of Gothic civil architecture. This network will culminate in the iconic GESA building, the future home of a landmark multicultural center.

At the same time, Palma is committed to culture with a capital “C,” offering a top-tier program year-round with names such as Peter Halley, Ángela de la Cruz, Julian Opie, Pedro Cabrita Reis, and Jaume Plensa. Events like the Nit de l’Art and the Art Palma Brunch reinforce a dynamic contemporary scene, with a prominent role played by the Fundació Miró Mallorca, beacon of the artist’s legacy.

With this roadmap, Palma is rediscovered as an urban, elegant, and cosmopolitan destination, where culture becomes the perfect thread to fall in love — once again — with the city.

Firma