Mallorca is promoted in the United States and Canada as a MICE destination

Image of a moment during the conference organised by Turespaña. Photos: Consell de Mallorca.

The island aims to showcase the main attractions that make Mallorca a top destination for the MICE congress and incentive product, and is taking part in the conference organised by Turespaña from 12 to 16 June

The Mallorca Tourist Board, through Turismo Mallorca, is taking part in the direct meetings with the North American and Canadian markets organised by Turespaña. These events, which are being held at Turespaña’s offices on the American continent between 12 and 16 June, are an opportunity to interact directly with the main interlocutors in the American market. The aim is to showcase the attractions that make Mallorca a top destination for the congress and incentive product.

The programme includes meetings between sector professionals and MICE interlocutors in these countries. The action is part of the plan to open up the North American market, which has been carried out over the last few years by the Island’s Tourism Promotion Department in order to consolidate it. This is an issuer that stands out because of the possibilities of deseasonalisation and because it is a visitor profile interested in tourism products beyond the sun and beach, such as culture, active tourism and gastronomy.

The conference began on 12 June in Minneapolis, with a full schedule of meetings on Monday and Tuesday. On Wednesday, 14 June, the meeting city is New York, and on Thursday, 15 June, the circuit will end in the Canadian city of Toronto.

Mallorca’s attractions as a MICE destination

Mallorca has some outstanding features that have made it one of the leading MICE destinations, according to the Consell de Mallorca. Apart from offering a complete range of infrastructures adapted to the needs of this sector, it stands out for the professionalism of its workers in the tourism industry.

In addition, it has good connectivity conditions that facilitate access despite its island status. Palma Airport is the third most important in the country, connected with 282 routes through Spain, Europe and the Atlantic. Palma is just two or three hours away by plane from the main European cities, and only one hour or thirty minutes from Madrid or Barcelona, respectively, both airports with direct connections to the United States and Canada.

To all this, we must add the flight that connects Mallorca with the United States three times a week from June to September, which has opened a window to these markets and made known an island that is surprising for its history, traditions and natural environment, among other things.