The Balearic Islands will take part in the World Travel Market tourism fair in London from 7 to 9 November. The aim will be to position itself in the British market as a sustainable and circular destination and to promote the new tourism model that the islands have been working on for almost a year.

The Regional Ministry of Economic Models, Tourism and Employment, through the Tourism Strategy Agency (AETIB), has been in charge of coordinating the entire participation in this fair, an event where the Islands will be present with the same stand as last year, a space of around 450 m² which has already been expanded with respect to previous fairs.

It is a design inspired by the Mediterranean, with a firm commitment to sustainability, both in its materials and in the entire construction process, and at the same time seeks to be a functional and useful space for all the trade fair activity that takes place there.

The four island councils will be present at the Balearic stand, with their own stand, along with 9 town councils from Mallorca (Alcúdia, Andratx, Calvià, Felanitx, Santanyí, Pollença, Manacor, Marratxí and Palma) and three private co-exhibitors: Viajes Sidetours, Elba Sunset Mallorca and Adramar Incoming Service.

Coinciding with the Balearic Islands’ presence at World Travel Market, the Regional Ministry of Economic Model, Tourism and Employment, through the AETIB, will also launch an advertising campaign on the Underground and other outdoor spaces in the city of London, as well as on social networks. Under the slogan “Balearic Islands, the tourism of the future” this initiative aims to highlight in the British market the efforts of the destination to further promote sustainability and circularity in the tourism sector thanks to the new regulations.

Specifically, on Tuesday 8 November, a press conference will be held by the President of the Balearic Islands, Francina Armengol, and the Minister of Economic Model, Tourism and Employment, Iago Negueruela. Also scheduled for the same day is a panel discussion with representatives from each of the island councils to present new developments in tourism and how Mallorca, Menorca, Ibiza and Formentera are tackling tourism recovery.

All the presentations can be followed in streaming on the Balearic Islands Tourism Youtube channel:

During the days of the fair, the Balearic delegation will also take the opportunity to hold various working meetings with the main tour operators and airlines in the British market.