The Government of the Balearic Islands has announced a historic investment of over €1.12 billion to boost sustainability and modernisation across the archipelago, leveraging the resources from the sustainable tourism tax and Next Generation EU funds. This initiative was presented by President Margalida Prohens during the inauguration of Fitur 2025, the International Tourism Fair in Madrid.

Margalida Prohens, President of the Government, at the presentation of the “La razón eres tú” campaign at Fitur 2025. Photo: CAIB.

Prohens emphasised that this mobilisation of resources is the largest ever carried out in the Balearic Islands, focused on the modernisation of the tourism offer and the preservation of the natural environment. In total, €260 million from the European funds and €860 million collected from the sustainable tourism tax introduced in 2016 will be managed.

The funds will be primarily allocated to projects related to environmental sustainability and water cycle management. Additionally, efforts will focus on tourism de-seasonalisation, cultural heritage conservation, technological innovation, and training and quality employment in the tourism sector.

Launch of the “La razón eres tú” campaign

The commitment to the sustainable transformation of the Balearic destination has led to the creation of the communication campaign “La razón eres tú”. This effort aims to raise awareness among both residents and visitors about the positive impact of the investments, aligning tourism success with sustainability and quality of life.

Prohens emphasised that this campaign speaks to the ambitious challenge of transformation: “The Balearic Islands are the first destination to confront with determination the challenge faced by all successful tourist destinations: to combine success with sustainability and the well-being of residents and visitors. A transformation of which, as the campaign we have presented today says, the reason is you.”

Advances in the Sustainability Pact

In her speech, the President also announced a new meeting of the Social and Political Pact for the Economic, Social, and Environmental Sustainability of the Balearic Islands on 27th February. During this meeting, a consensus document of objectives will be presented following the first phase of work led by Professor Antoni Riera.

The document, based on the 576 citizen proposals collected through the Pact’s online platform, will mark the start of the next phase of concrete proposals, including those directly promoted by the Government. This participatory approach will ensure that future decisions reflect the needs and aspirations of Balearic society.