The Llonguet Route 2020 in Palma starts this Wednesday, October 21 with 35 participating bakeries. This gastronomic fair will last until December 16. This is the sixth edition of this initiative that each year gains more followers. And for this 2020 several new features have been included. The first is that citizens will be able to consult which are the registered ovens through the application of the ‘Pa d’aquí, forn i tradition’ brand. With it, the ovens and their contact information, hours and specialties are geolocated. The app also provides information on the brand and the types of breads considered traditional in the Balearic Islands.
The price on the Llonguet Route 2020 is maintained compared to previous years. Every Wednesday, a different llonguet with a drink for a fixed price of 3 euros. Each establishment will inform its customers of the types of sandwiches and drinks included in the promotion.
Promoting local product
The traditional gastronomic fair aims to “assert the local product, while energizing the center, promoting the trade that has suffered the most from the decrease in tourism due to the pandemic”, says the mayor of Palma, Jose Hila. Rodrigo Romero, councilor of Economic and Occupational Promotion, adds that “the objective is for people to go to the ovens in order to make the artisan product that is sold known. The route is a claim to retain new customers “.
The success of this Llonguet Route in Palma, both by the participating ovens and the customers, consolidates this milestone as a strategy to promote the consumption of llonguets, publicize the ovens and encourage the demand for products from the establishments that participate.
In this sense, the president of the Association of Bakers and Confectioners of the Balearic Islands has stressed the importance of the mobile application. “It will allow customers to check which ovens participate in the Ruta del Llonguet 2020, the varieties of sandwiches they offer and even place orders or ask for them to be taken away.” A way of providing facilities to users and adapting to the new realities that emerged after the health crisis.