The Balearic Islands will take part in the International Tourism Fair (FITUR) to be held in Madrid from 18 to 22 January with the aim of consolidating the domestic market and raising awareness of the importance of being a fully sustainable and circular destination. This has been reported in a press release by the Ministry of economic model, tourism and work.
The Balearic archipelago, which wishes to highlight the islands’ leadership in the transition towards a new tourism model, will be present at the fair with a 1,000 square metre stand inspired by Posidonia Oceanica, “with a firm commitment to sustainability, both in its materials and in the entire construction process, and which also seeks to be a functional and useful space for all the trade fair activity that takes place there”. The stand will reflect the colours of this characteristic marine plant of the Mediterranean and will highlight the natural, projecting the image of a commitment to sustainability
Counters
The Balearic Islands stand will have its own stand for the island councils of Mallorca, Menorca, Ibiza and Formentera, as well as various local councils and private co-exhibitors: Grupo Eulen, Hotel Aucanada, Roig Drive Mallorca, Trasmpai, Ikos Porto Petro, Be Live Hotels and Barceló Hotel Group. There will also be five radio booths from where different local radio stations will broadcast live programmes.
Also in the Metaverse
One of the main novelties this year will be the creation of the first virtual world of the Balearic Islands in the Metaverse (AltSpace VR). By means of a replica of the physical Fitur stand in the virtual world, users will be able to enjoy an immersive experience as they take a tour of the islands’ attractions. They will also be able to learn about advances in sustainability and circularity.
A series of NFT collections (not fungible tokens) will also be published: Poseidonics NFT. An initiative also linked to the digital environment that aims to raise awareness of the need to make tourist destinations sustainable, with the collaboration of five superheroes.
Programme
These are some of the activities that will take place during the days of the fair at the Balearic Islands stand:
Wednesday, 18 January
13:00 h. The President of the Balearic Islands, Francina Armengol, and the Councillor for Economic Model, Tourism and Employment, Iago Negueruela, will take part in the presentation of the following round tables: “The Balearic Islands: promoting the primary sector and local products” and “The Balearic Islands lead the transition towards the tourism of the future: circularity and sustainability as the cornerstones”.
15:00 h. Presentation of Eco Mallorca Experience Week.
16:00 h. Presentation: Menorca, a film set by nature. Presentation of the teaser of the film “El Faro”.
17:00 h. Presentation of the Albert Camus Mediterranean Meetings and Awards.
Thursday, 19th January
10:30 h. SICTED Awards Ceremony.
Presentation of the National Congress of Hoteliers by Mr. Javier Marichal and Mrs. María Frontera.
11:00 h. The island councils of Mallorca, Menorca, Ibiza and Formentera will present their main tourism innovations for the year 2023.
12:00 h. Presentations by the Alcúdia Town Hall: 100 years of excavations in Pollentia, Iron Man, Love MICE Alcúdia.
13:00 – 14:00 h. Presentation Think Tank Blue Islands: “Blue and circular islands”.
14:00 h. Presentation: Menorca pilot destination for the Segittur project for the creation of new tourism experiences with the primary sector.
14:30 h. Presentation of TRASMAPI
21:00 h. Q” Night. Q 2020 Awards Ceremony (by invitation only).
In the framework of Fitur 2023, there will also be environmental education workshops for adults and children during the weekend.
Check the full programme of the Balearic Islands at Fitur 2023. .
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