Mallorca Loves MICE 2024 will be held at the Hipotels Convention Centre in Playa de Palma. It will take place from 15 to 17 March and this year promises a journey back in time under the theme “Back to the Future”. This year’s edition of Mallorca Loves MICE seeks to explore the rich history of events, highlighting those that have stood the test of time for more than 40 years. At the same time, it will dive into the future, examining how innovative concepts can be created.

If in 2022 the theme focused on teamwork and challenge solving to learn more about event communication, engagement, mental health and technology, and 2023 featured comedian Angel Martin for a programme based on happiness and good vibes, this year, in 2024, the focus is on exploring the possibilities offered by Artificial Intelligence (AI) for event agencies and their clients. A glimpse into the future of the industry that promises surprising discoveries and breakthroughs.

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Programme of Mallorca Loves MICE 2024

15th March

  • 09:30 – 10:10. MIXME Experience: The Networking Icebreaker. With Jordi Nexus and Jonathan Ysaye.
  • 10:10 – 11:00. Events with Solera: A Glimpse of History. 42nd Copa del Rey Mapfre, with Encarna Matos, RCNP. Hosteltur: 30 years of communication and events, with Manolo Molina, Hosteltur. 40th Palma International Boat Show, with Chema Sans, Palma International Boat Show.
  • 11:00 – 11:30. Official Inauguration and Presentation of the 1st OPC Baleares Awards.
  • 11:30 – 12:30. Innovative and Successful Events since its First Edition.
    • Mallorca Live Festival, with Majo García, MAJO Communication.
    • TIS, Tourism Innovation Summit, with Edgar Weggelaar.
    • Queer Destinations #nosvemosvolando, With Jose Domingo Martín, Win2Win events.
    • Formentera, Starlight Destination. With Artal Mayans, Consell de Formentera.
  • 12:30 – 13:10. Healthy Break and MICEfulness, with Elena Altemir.
  • 13:10 – 13:30. “Failed: Stories of/for Success”, with Pepo Muñoz, Sonreidor.
  • 13:30 – 14:30. Presentation of the Eventoplus Group Market Study, with Eric Mottard. Round Table: “MICE Trends”, with Eric Mottard, Grupo Eventoplus, Cesc Riera, meetmaps and Jordi Planas, Somos Experiences.
  • 14:30 – 16:00. Networking Lunch.
  • 16:00 -19:00. 1 to 1 meetings between Partners and Hosted Buyers.
  • 19:00 – 20:00. Networking Event at Bodegas Suau.

15 – 17 March 2023

  • Fam Trip Open to Twenty National and International Event Agencies.

The epicentre of this experience will be the Hipotels Convention Centre in Playa de Palma, where the activities will take place from 15 to 17 March 2024. A modern and versatile space that will serve as the perfect setting for presentations, panel discussions and networking meetings.