With the aim of populating Palma with tourists from Sweden, Norway and Finland in autumn, the City Council and Palma 365 promote the mild climate and the city’s qualities as a sun and beach destination in November and December.

The campaign consists of a video recorded in Playa de Palma that invites you to swim. In addition, it emphasizes the mild temperatures that are registered in the city, with an average of 26 degrees, twenty more than in the Nordic countries.

The initiative, which seeks to establish Palma as a tourist destination all year round, favors seasonal adjustment and attracts tourism with greater purchasing power in the low season months.

The measure also aims to boost the hotel sector, restaurants and small businesses, which are still recovering from the health crisis.