Mallorca is consolidating as one of the preferred destinations for American tourists. According to the report 2025 Portrait of American & Canadian International Travelers, produced by the consultancy MMGY Global for Turespaña, 60% of surveyed international travellers from the United States stated that they plan to visit the island in the next three years.

American tourism

The study, based on more than 2,000 surveys of travellers from the U.S. and Canada, confirms that Spain as a whole is highly attractive: seven out of ten American tourists (70%) intend to travel to the country in the coming years, with particular interest among millennials (81%) and high-income travellers (76%).

Within the national ranking, Palma de Mallorca stands out alongside Madrid (80%), Barcelona (79%), and Seville (66%). The island excels not only for its sun and beach offerings but also for its cuisine, cultural wealth, and natural landscapes, factors highlighted in the report as key to international travellers’ choice of destination.

Responsible tourism, an added value for American tourists

The study also reveals that 84% of Americans are willing to pay more for sustainable tourism options, a key factor for this tourist profile. This trend aligns with the results of a 2024 survey conducted by the Mallorca Tourism Foundation (FMT) on the East Coast of the United States, where summer direct flights to the island are concentrated.

According to this report, 72% of travellers from this region consider Mallorca to be at the forefront of responsible tourism. Furthermore:

  • 84% of respondents say they have a more favourable view of the island after learning about its commitment to sustainability.

  • For nearly 66%, this commitment is “very important” when choosing a destination.

  • 85% believe that it is a shared responsibility between tourists and residents.

A high-value market for Spain

The growth of American tourism is particularly relevant: in 2024, the United States was the fourth-largest source market in total spending towards Spain, with over 9 billion euros, and ranked sixth in terms of number of tourists, with 4.3 million visitors. In the first half of 2025, Spain already received 2.1 million trav