In August 2018 Mercadona launched its new \u201cReady to Eat\u201d section. Since that\u00a0date, the company has continued to develop this space with quality and varied\u00a0preparations for their “Bosses” which is\u00a0how Mercadona calls the customer internally. The\u00a0 assortment is made up of 50\u00a0dishes that are served in packaging made with natural materials and can be found in more than 750 supermarkets, 22 in the Balearic Islands.<\/p>\n
At Mercadona, by observation, asking\u00a0or because the customers and workers suggested so, it was detected that the “Bosses” asked for dishes with fresh\u00a0products and prepared for those moments that they did not feel like cooking. Thus, in 2017 work\u00a0 began on \u201cReady\u00a0to Eat\u201d and a Co-innovation Center was built in Burjassot (Valencia), where work\u00a0sessions were held with around 800 clients, cooked with them and a multitude\u00a0of traditional recipes were tested. With their suggestions, ideas and needs, the\u00a0initial assortment of 35 dishes was developed, that continues being improved.<\/p>\n
Currently, and as a result of continuous listening to its customers, \u201cReady to\u00a0Eat\u201d already has approximately 50 dishes on which Mercadona continues to work to guarantee different solutions through\u00a0laboratories and always taking into account the local assortment according to\u00a0the autonomous community. The section promotes sustainability and the principles of the circular economy with cardboard packaging and cellulose pulp extracted from sugar cane, the\u00a0placement of recycling bins and reusable cutlery.<\/p>\n
<\/p>\n\n\t\t