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Alibaba Group celebra su \u2018Global Shopping Festival\u2019, conocido como D\u00eda del Soltero. Foto: Alibaba Group.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
At midnight on Friday in China, the e-commerce giant, Alibaba Group, ended its thirteenth ‘Global Shopping Festival’, known as Singles Day, with a collection of 540.3 billion yuan, equivalent to 73.8 billion euros, a 17.5% more compared to the previous edition.<\/p>\n
\u201cThis 11\/11 World Shopping Festival showed sustained, quality growth that is a reflection of China’s dynamic consumer economy. In addition, we harness the power of 11\/11 as a platform to fulfill our social responsibility. This year’s festival was a significant milestone that is part of our commitment to building a sustainable future, \u201dsaid Yang Guang, Vice President of Alibaba Group.<\/p>\n
The event, which marked the beginning of the year-end sales season, broke the record with a participation of 290,000 brands, of which 65% are small and medium-sized companies, manufacturers of industrial sections, and new brands.<\/p>\n
In this issue, Alibaba reported, more than 45% of consumers who made purchases were born in the 1990s and 2000s. And those who were born in the 2000s increased by 25% from last year.<\/p>\n
Furthermore, more than 1.3 million new products were offered by more than 29,000 foreign brands that participated through ‘Tmall Global’ this year, of which some 2,800 participated for the first time.<\/p>\n
The global shopping festival started in 2009 with the participation of only 27 merchants as an event where merchants and consumers could raise awareness of the value of shopping online.<\/p>\n