{"id":25973,"date":"2021-04-12T10:32:47","date_gmt":"2021-04-12T08:32:47","guid":{"rendered":"https:\/\/mallorcaglobalmag.es\/mallorca-destino-deportivo-campana-promocional-consell\/"},"modified":"2021-04-12T13:50:13","modified_gmt":"2021-04-12T11:50:13","slug":"mallorca-tourist-destination-consell-campaign","status":"publish","type":"post","link":"https:\/\/mallorcaglobalmag.es\/en\/mallorca-tourist-destination-consell-campaign\/","title":{"rendered":"Mallorca, sports destination: The new commitment of the Consell to reactivate tourist activity"},"content":{"rendered":"

\"CicloturismoIn the island’s new promotional campaign, which will have a budget of 400,000 euros, Mallorca will be promoted as a tourist destination through the channels of the audiovisual group Discovery
\n<\/em><\/p>\n

As reported by Catalina Cladera, president of the Consell de Mallorca, the efforts to promote Mallorca as a tourist destination will be focused in the coming months on actions that present the sports offer on the island through the main sports thematic channels in Europe, like Discovery, Eurosport 1 and 2<\/strong>, specific channels for golf, cycling and horse riding.<\/p>\n

With a budget of 400,000 euros, the campaign will consist, among other initiatives, of an advertising spot starring Rafa Nadal<\/strong> that will be broadcast from May to November during the best sporting events of the year; the distribution of novel material to show Mallorca as a safe, sustainable and sports destination<\/strong>; the broadcast of sponsored content about sport in Mallorca; cycling videos, with the support of the Global Cycling Network; content on Discovery Golf; promotion of the quality of sports facilities in Mallorca, such as the Rafa Nadal Academy; and a special sponsorship plan for the Nordic countries through Discovery, in Scandinavia.<\/p>\n

In the presentation, Cladera stated that the Mallorca Tourism Foundation is working to transmit a safe and sustainable image of Mallorca to have a progressive and safe de-escalation and a restart of the activity: \u201cWe want to convey to the whole world that our greatest attraction now is that we are a safe destination and with this first great promotional action we contribute to generate an illusion that many of us have, which is to travel again\u201d.<\/p>\n

From this campaign, 25 million impacts are expected on the target audience<\/strong> of the channels, which 70% have expressed the intention to travel as soon as possible, according to Fran\u00e7ois Ribero, vice president of the international chains group.<\/p>\n

Sports tourism, especially cycle tourism, has contributed to improving tourist seasonality in Mallorca in recent years and is presented as a lever to reactivate the industry at a time when travelers demand open spaces, outdoor activities and healthy proposals.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the island’s new promotional campaign, which will have a […]<\/a><\/p>\n","protected":false},"author":4,"featured_media":25968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":["post-25973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"\nMallorca, sports destination: The new commitment of the Consell to reactivate tourist activity - Mallorca Global Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mallorcaglobalmag.es\/mallorca-destino-deportivo-campana-promocional-consell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mallorca, sports destination: The new commitment of the Consell to reactivate tourist activity - 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