{"id":155367,"date":"2026-06-04T09:46:30","date_gmt":"2026-06-04T07:46:30","guid":{"rendered":"https:\/\/mallorcaglobalmag.es\/?p=155367"},"modified":"2026-06-04T11:06:50","modified_gmt":"2026-06-04T09:06:50","slug":"fitness-in-mallorca-gyms-sector","status":"publish","type":"post","link":"https:\/\/mallorcaglobalmag.es\/en\/fitness-in-mallorca-gyms-sector\/","title":{"rendered":"Mallorca, the island of fitness: boom in gyms and sports activity"},"content":{"rendered":"

Mallorca is experiencing a surge in physical exercise that goes far beyond the gym: it combines health, image, social pressure and an increasingly powerful industry.<\/strong><\/p>\n

\"fitness<\/p>\n

There was a time when the island\u2019s gyms could be counted on one hand. \u201cThere were four or five of us, and we all knew each other: Judo Club Palma, Olimpic, another one on Calle Huertos\u2026,\u201d recalls Patricio G\u00f3mez, owner of what is probably the oldest gym still operating in Palma, Chong Ma, opened in 1976. \u201cThere wasn\u2019t as much fitness hype or body culture as there is now,\u201d he says.<\/p>\n

Back then, interest focused mainly on martial arts, fuelled by the imagery of the films of the time, while the weights room was little more than a complement. \u201cThe only place devoted to weights and bodybuilding was H\u00e9rcules, which later closed because it didn\u2019t have the turnout there is today.\u201d Half a century on, the picture is very different.<\/p>\n

Patricio G\u00f3mez places that change within a very clear timeline. \u201cThings started to shift in the 1980s; popular musicals like Fama<\/em> pushed many girls towards gymnastics. In the 1990s, more strength-focused gyms opened, and from 2000 to today it has been a boom \u2014 they\u2019re everywhere,\u201d he says.<\/p>\n

Mallorca is now living through a sports boom visible in the spread of chains, boutique centres, personal training and outdoor exercise spaces, but also in a new relationship with the body, increasingly linked to image, exposure and social pressure. The gym is no longer just a place to train: it is also a space for socialisation, a personal routine and an expanding industry.<\/p>\n

\"PATRICIO<\/p>\n

Large chains have gained ground in Palma and other urban centres, while premium centres, specialised studios and personal training continue to multiply as physical activity moves outdoors, with calisthenics parks and wellness areas. Never before have there been so many ways \u2014 or so many places \u2014 to train.<\/p>\n

The importance of appearances<\/h2>\n

Body culture is nothing new. In ancient Greece, physical form symbolised virtue, and in Rome it became spectacle. But never before had the body been so exposed or so closely tied to identity and social recognition as it is today.<\/p>\n

For UIB sociology professor David Abril, this boom points to a deeper social transformation in which \u201cit is no longer only important to be, or even to have, but to seem.\u201d \u201cThe body and the image we project,\u201d he says, \u201chave become a central element of our lives.\u201d<\/p>\n

Abril believes the pandemic accelerated this logic by intensifying digitalisation and reinforcing a society \u201cbased on constantly displaying our image, and preferably that of a normative body.\u201d More than a passing trend, he sees it as one of the new urban rituals: \u201cAs religions no longer have the importance they once had, what now gives us order and structure in everyday life are gyms or physical activity.\u201d<\/p>\n

In Mallorca, he adds, this trend is even more intense. \u201cThe island itself lives off its image,\u201d he says. In a highly touristic society, where residents and visitors expose their bodies much more, appearance takes on even greater weight, also in sectors where, he says, the image projected by workers matters a great deal, in line with what sociology has defined as \u201cerotic capital.\u201d<\/p>\n

And everything suggests that this dynamic \u201cis here for the long term\u201d: in a fragmented society, the gym offers not only socialisation, but also an immediate, visible reward. \u201cThe effort you put into the gym shows in the body in the short term. In other areas of life, unfortunately, it doesn\u2019t.\u201d<\/p>\n

\"fitness

Photo: IME.<\/p><\/div>\n

Body dissatisfaction and aesthetic pressure<\/h2>\n

But this new centrality of the body also has a darker side. Clinical psychologist Esther Bautista, a specialist in eating disorders, warns that the relationship with the body remains, in many cases, \u201cproblematic or conflictive,\u201d with body dissatisfaction appearing at increasingly early ages. \u201cWe know that 70% of adolescents do not feel comfortable with their bodies,\u201d she stresses.<\/p>\n

Aesthetic pressure, she adds, has not disappeared and \u201cin some cases has even increased,\u201d despite the rise of movements such as body positive<\/em>, mainly because of digital overexposure and the omnipresence of unrealistic images on social media.<\/p>\n

That pressure also affects men. \u201cAt present, stereotypes encourage women to pursue thinness and men to pursue a muscular, defined and athletic body,\u201d she explains. Bautista warns that this pressure can lead to body dissatisfaction, eating disorders, compulsive exercise or vigorexia.<\/p>\n

She adds one striking fact: gay men are, after heterosexual women, the group most affected by eating disorders. \u201cWhat these two populations have in common is that both are constructed through the male gaze.\u201d<\/p>\n

Social media acts as a powerful amplifier of this pressure, turning comparison into a constant experience, \u201csince people display themselves and receive approval through \u2018likes\u2019, comments and followers,\u201d in a context where routines, advice from influencers<\/em> and body transformations can encourage healthy habits, but also reinforce standards that are difficult to attain and create feelings of guilt.<\/p>\n

Hence, in her view, \u201cwithin fitness culture there is a very blurred boundary between commitment and obsession or over-demand\u201d: the problem arises when exercise stops responding to wellbeing and becomes a rigid necessity, marked by control and fear of not measuring up.<\/p>\n

\"gyms<\/p>\n

Longevity, health and professionalisation<\/h2>\n

At the same time that exposure and pressure on the body are increasing, this transformation is also driving greater professionalisation in the sector. From the UIB, Aina Galm\u00e9s, head of the degree in Physical Activity and Sport Sciences, notes a \u201cvery notable evolution\u201d in recent years, \u201cwith growing social presence and increasing awareness of the benefits of physical activity for health.\u201d<\/p>\n

The degree\u2019s launch in 2024 also began with \u201cextraordinary\u201d demand: 275 first-choice applications for 35 places in its first year. In Galm\u00e9s\u2019 view, the current moment responds to a combination of factors: on the one hand, a cultural shift around the body and image; on the other, a growing awareness of longevity, quality of life and the maintenance of autonomy.<\/p>\n

In this context, the university insists on the need to continue advancing in professionalisation, with profiles that are \u201cproperly trained, competent and ethically responsible,\u201d capable of offering a practice that is \u201csafe, high-quality and aligned with the needs of the population.\u201d<\/p>\n

\"calisthenics<\/p>\n

Between the pursuit of health and the need to fit in, this phenomenon reveals the extent to which the body has come to occupy a central place. In Mallorca, where image weighs heavily in leisure, tourism and many work environments, that transformation is especially visible. And it is also measurable: in sports spending, in the proliferation of centres, in public investment and in the consolidation of an increasingly broad and professionalised sector.<\/p>\n

A snapshot of the fitness sector in Mallorca: from neighbourhood gym to a multi-million-euro industry<\/h2>\n

The boom in physical exercise is visible not only in the streets, on social media and in the constant opening of new centres. It is also reflected in the data. In 2023, the Balearic Islands recorded the highest rate of regular leisure-time exercise in Spain and, according to the 2024\/25 Survey of Sports Habits in Spain, the second-highest share of the population subscribed to or registered with a gym.<\/p>\n

This strong sporting culture is also reflected in spending: the Balearic Islands lead Spain in average household spending on recreational and sports services, well above the national average.<\/p>\n

The president of the Balearic Association of Sports Facility Entrepreneurs (AEIEB), Naty Company, places that shift on a structural level. She speaks of \u201cseveral hundred centres, including gyms, boutique studios, personal training centres and large sports facilities,\u201d in addition to the whole associated business network.<\/p>\n

After the pandemic, she says, the sector not only recovered but entered a phase of sustained growth. \u201cToday\u2019s user is more informed and demanding. They want to improve their health, prevent illness, achieve physical and mental wellbeing, and receive a personalised service,\u201d she sums up.<\/p>\n

That momentum is also reflected in the rise in companies linked to sport. In 2025, the Balearic Islands recorded 1,516 companies in sports activities, up from 1,200 in 2020, making the archipelago the Spanish region with the highest density of sports companies per inhabitant.<\/p>\n

\"physical<\/p>\n

The big chains<\/h3>\n

The offer has diversified rapidly. Traditional gyms are now joined by major chains, premium studios, personal training, crossfit boxes and hybrid centres. Company points out that \u201cthe models growing the most are those that provide added value,\u201d from the boutique approach to more personalised formats.<\/p>\n

Mallorca has also become an attractive market for national operators and franchises. Viding, which strengthened its presence on the island after acquiring Illes Fitness, now operates centres in Marratx\u00ed, Calvi\u00e0, AiguaBlava and Son Rapinya, while brands such as Anytime Fitness, VivaGym, Basic-Fit and Synergym are reinforcing an increasingly competitive market.<\/p>\n

This process is part of a wider national context of expansion: Spanish gyms increased their turnover in 2025, surpassed 6.2 million members, and the ten largest companies already control more than half of the business.<\/p>\n

An island built for training<\/h3>\n

The expansion has also reached public space. By the end of 2025, the Consell de Mallorca had promoted the installation of 142 modules in different municipalities across the island, with an investment of more than four million euros.<\/p>\n

Mallorca also has an especially broad and diverse sports ecosystem: the official census counts 6,895 sports spaces.<\/p>\n

Habit data helps explain this strong presence: 74.2% of the Balearic adult population practised sport in the last year, and health appears as the main reason.<\/p>\n

But the challenge, Company warns, is no longer only to grow, but to organise that growth. Among the sector\u2019s priorities are professionalisation and regulation, with malpractice remaining a constant concern, alongside talent retention, digitalisation and business sustainability. AEIEB is also working to make gym membership fees deductible under personal income tax, as is already the case in other regions.<\/p>\n

The final picture is that of a sector that can no longer be read only in sporting terms. In the Balearic Islands, and especially in Mallorca, it has become an industry with economic weight, the ability to attract chains and franchises, and a growing presence both in urban space and in household budgets.<\/p>\n

\"sports

Photo: IME.<\/p><\/div>\n

The new gym diet<\/h2>\n

Nutrition has become another pillar of this new physical culture. Mar\u00eda Colomer, Head of Training at CODNIB and a dietitian-nutritionist, notes that more and more people understand that food and exercise cannot be treated separately.<\/p>\n

\u201cYou should eat to do sport, not do sport so you can eat,\u201d she sums up. And she adds a key idea: \u201cAny recommendation a dietitian-nutritionist can make is for a human being who does physical activity; for a sedentary person, that is not health.\u201d<\/p>\n

Colomer also detects a change in the way people take care of themselves: it is no longer seen as something done alone. \u201cThey look for a social group that does sport, and very often the family or partner ends up coming too\u2026\u201d<\/p>\n

The other side of the phenomenon is the normalisation of supplements. Protein and creatine are part of this ecosystem, often without professional supervision. \u201cPeople now come in and tell you what they take. Young people tell you the colours of what they bought as if we were supposed to know what that means,\u201d she says.<\/p>\n

For the nutritionist, this points to \u201cmisinformed purchasing of products that, if not used properly, will not provide any benefit.\u201d<\/p>\n

\u201cFood first, and then see whether a supplement is needed and which one.\u201d Creatine, she admits, is a safe and common product in sport, but not necessarily essential for everyone, while protein can often be covered with real food. \u201cIf they are used, it is better for them to be plain, without flavours.\u201d<\/p>\n

Her final advice is straightforward: consult a professional. \u201cA good diet is one that gives vitality, prevents illness and provides energy…\u201d<\/p>\n

RELATED CONTENT<\/h2>\n

Patricio G\u00f3mez, founder of Chong Ma, Palma\u2019s oldest gym, looks back at the transformation of gyms in Mallorca.<\/strong><\/a><\/p>\n

Interview with Aina Galm\u00e9s, Head of Studies for the Bachelor\u2019s Degree in Sports Science at the UIB.<\/strong><\/a><\/p>\n

UIB sociologist David Abril analyses the phenomenon of the fitness boom in Mallorca.<\/strong><\/a><\/p>\n

Interview with Esther Bautista, a psychologist specialising in eating disorders.<\/strong><\/a><\/p>\n

CODNIB dietitian and nutritionist Mar\u00eda Colomer discusses the rise in physical exercise and the use of supplements.<\/strong><\/a><\/p>\n

Interview with Naty Company, president of the Balearic Islands Association of Sports Facility Operators.<\/strong><\/a><\/p>\n

 <\/p>\n

\"Mallorca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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