{"id":150460,"date":"2026-01-08T09:02:45","date_gmt":"2026-01-08T08:02:45","guid":{"rendered":"https:\/\/mallorcaglobalmag.es\/?p=150460"},"modified":"2026-01-08T09:04:03","modified_gmt":"2026-01-08T08:04:03","slug":"ferran-adria-interview-mallorca","status":"publish","type":"post","link":"https:\/\/mallorcaglobalmag.es\/en\/ferran-adria-interview-mallorca\/","title":{"rendered":"Ferran Adri\u00e0, in Mallorca: &#8220;The restaurant sector is facing the most radical change I&#8217;ve witnessed&#8221;"},"content":{"rendered":"<p><em>Mallorca Global Mag interviews the global gastronomic icon Ferran Adri\u00e0 exclusively<\/em><\/p>\n<div id=\"attachment_150695\" style=\"width: 2372px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-150695\" class=\"wp-image-150695 size-full\" src=\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2025\/12\/Ferran-Adria-entrevista-Mallorca-Global-2.webp\" alt=\"Ferran Adri\u00e0 entrevista Mallorca Global (2)\" width=\"2362\" height=\"1573\" \/><p id=\"caption-attachment-150695\" class=\"wp-caption-text\">Photos: Piter Castillo.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Revered around the world for having forever changed the way we understand cuisine, Ferran Adri\u00e0 has visited Mallorca with CaixaBank to share his experience in innovation and management in the restaurant industry. In an exclusive interview for <\/span><i><span style=\"font-weight: 400;\">Mallorca Global Mag<\/span><\/i><span style=\"font-weight: 400;\">, the chef who revolutionized contemporary gastronomy details his vision of the future of the sector, the importance of adaptation, and the value of the products that define the island.<\/span><\/p>\n<p><b>&#8211; Your career as a chef began by chance. To what extent has that been an advantage for developing such a disruptive outlook on gastronomy?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; It has been vital. When you devote yourself to creating at the highest level, having a master is not necessarily good. Starting accidentally, not out of vocation, becoming head chef at elBulli at 22, was fundamental. If I had had a mentor, my career would have been different, without a doubt.<\/span><\/p>\n<p><b>&#8211; You\u2019ve said you wanted to retire at 50, that you didn\u2019t want money to be what drove you\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Well, this needs to be explained properly. We were two partners, Juli Soler and I, and for 14 years we didn\u2019t make any money. Later we developed a business model in which elBulli wasn\u2019t our source of income, because we didn\u2019t want it to be. We advised twenty multinationals in the food industry and that\u2019s how we earned money\u2026 for what the restaurant world is, since we\u2019re not football players \u2013 he jokes. Not distributing dividends allowed us to save. In my case, since I don\u2019t have children, I said fine, at 50 I retire. How much money do I need for the lifestyle I lead? Which is more modest than people might imagine. And I said okay, I\u2019m retiring. But I\u2019m still involved with elBullifoundation, where, naturally, I don\u2019t get paid. There was a legend that elBulli didn\u2019t make money, that we were ruined\u2026 If I\u2019m here and I have a foundation, I can\u2019t be ruined. But I\u2019m not Messi or Michael Jordan, you have to work.<\/span><\/p>\n<p><b>&#8211; What have you learned from that direct contact with the food industry?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; A lot. A restaurant has nothing to do with a company like Pepsico or Nestl\u00e9, with thousands and thousands of employees and staggering billions in revenue. You learn the good and what not to do. It\u2019s a completely different sector from restaurants, especially in terms of innovation, which is where I was involved. So I have a more holistic vision and I\u2019ve learned a great deal.<\/span><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-150460 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1502\" src=\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2025\/12\/Ferran-Adria-entrevista-Mallorca-Global-1.webp\" class=\"attachment-full size-full\" alt=\"Ferran Adri\u00e0 entrevista Mallorca Global (1)\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1502\" src=\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2025\/12\/Ferran-Adria-entrevista-Mallorca-Global-6.webp\" class=\"attachment-full size-full\" alt=\"Ferran Adri\u00e0 entrevista Mallorca Global (6)\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><b>&#8211; Is there any unexplored creative frontier in contemporary cuisine?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Certainly. It would be absurd to think we\u2019re the last link. Avant-garde movements and ruptures aren\u2019t planned in gastronomy. It would be foolish to think the world ends with this generation. That said, nobody knows what the next major steps will be. There are always small steps, but something as important as what we experienced in the mid-90s with the whole Spanish movement\u2026 well, we don\u2019t know. If I had to mention something, I\u2019d talk about Neuralink, Elon Musk\u2019s company that manipulates your brain so you\u2019re eating without eating. It\u2019s not that sci-fi\u2014look at AI. <\/span><\/p>\n<p><b>&#8211; You\u2019ve commented that \u201cin the end, you cook what you like to eat.\u201d What do you truly enjoy eating? Is there anything you absolutely dislike?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; It would be bad not to think and only reproduce, and there are many chefs who don\u2019t like what they do. I like everything, everything that\u2019s good. What I don\u2019t like, anecdotally, is pepper. <\/span><\/p>\n<p><b>&#8211; Do you cook a lot in your daily life?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Jos\u00e9 Andr\u00e9s loves cooking at home, but I\u2019ve never liked it. When I\u2019m with my wife, since we don\u2019t have children, we go out a lot. I go for simple things\u2014grilled sole, a little salad\u2026 <\/span><\/p>\n<p><b>&#8211; Are you picky when you go to restaurants?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Never. I know how hard it is and I think it\u2019s rude, out of respect for colleagues, to be a pain. I only got angry once, 35 years ago, because I went somewhere to eat and there was a tank with Mediterranean lobsters. I ordered rice and they brought me American lobster. \u201cDo you know who I am?\u201d I said. It was the only time in my life\u2014I was a kid. I\u2019m very affectionate with people, very understanding, and I think everyone should be.<\/span><\/p>\n<p><b>&#8211; In Spain, certain products and regions have gained great prominence because you incorporated them into elBulli, as happened with the asparagus from Tudela de Duero.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Luis made extraordinary asparagus. I tried them with my team and we found them incredible. When I went to any event, I\u2019d say: this guy makes amazing asparagus. But we didn\u2019t do it for any reason other than he deserved it. I speak highly of people who deserve it; if not, I don\u2019t speak. When I go somewhere and I don\u2019t say how good it is, it means I think it\u2019s not very good. But I don\u2019t say \u201chey, I didn\u2019t like this.\u201d <\/span><\/p>\n<p><b>&#8211; In the case of Mallorca, what products have you used or which do you think have the potential to transcend beyond the island?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; I haven\u2019t used many. My brother is making a sobrasada that Miquel Barcel\u00f3 tried and was blown away by. He adds sobrasada fat to wagyu beef and makes a sort of tartare that\u2019s incredible. I love the creaminess sobrasada gives. And then there\u2019s the ensa\u00efmada. Every time I come here, I get the feeling Mallorcans are embarrassed to say that the island\u2019s distinctive elements are sobrasada and ensa\u00efmada. In Catalonia, I don\u2019t have any product like that, none. The ensa\u00efmada is a work of art; there\u2019s nothing like it anywhere in the world that I know of. With sobrasada we could say Italy has something similar, but not of this quality, and even less now that you have the black pig, which makes it even better. You should be proud; there should be ensa\u00efmadas in every airport in the world, truly. It\u2019s a star product, like sobrasada which, at room temperature with honeycomb, is delicious. <\/span><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-150460 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1502\" src=\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2025\/12\/Ferran-Adria-entrevista-Mallorca-Global-4.webp\" class=\"attachment-full size-full\" alt=\"Ferran Adri\u00e0 entrevista Mallorca Global (4)\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1502\" src=\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2025\/12\/Ferran-Adria-entrevista-Mallorca-Global-5.webp\" class=\"attachment-full size-full\" alt=\"Ferran Adri\u00e0 entrevista Mallorca Global (5)\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><b>&#8211; At one point you worked on creating a hotel chain, elBulli Hotel\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; We did it with a Mallorcan, my great friend Pedro Pueyo, who passed away. The problem was that the 2008 crisis hit, and thank goodness it was stopped. My <\/span><i><span style=\"font-weight: 400;\">hobby<\/span><\/i><span style=\"font-weight: 400;\"> is hotels\u2014mine and my wife\u2019s. We know the best hotels in the world; it\u2019s the only thing I truly spend money on. I don\u2019t have a car, restaurants aren\u2019t that expensive\u2026 The best restaurant in the world costs a thousand euros, in Spain around 500, which is a lot of money. But compared to hotels, no. A good room in the Maldives costs four thousand. I like them first because it\u2019s my <\/span><i><span style=\"font-weight: 400;\">hobby<\/span><\/i><span style=\"font-weight: 400;\"> and second because professionally I was a consultant for NH for ten years, and I\u2019m always interested in staying up to date and seeing what\u2019s new.<\/span><\/p>\n<p><b>&#8211; How do you see the relationship between gastronomy and hotels, which is often linked, especially in a place like Mallorca?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; This comes from history; the turning point is in France when the Palaces were created. C\u00e9sar Ritz and Escoffier teamed up and started giving it a very gastronomic approach. Before that, hotels as we understand them didn\u2019t exist. They were royal or aristocratic palaces, inns. There has been an evolution; in Spain it wasn\u2019t very common because until 20 years ago there were no foreign chains. Mandarin, Four Seasons, etc. arrived just a few days ago, so to speak. And now there are chains doing it and there\u2019s that interest. I don\u2019t understand\u2014and this is personal\u2014that in a five-star luxury hotel there\u2019s a breakfast buffet. As a guest, I think they should serve it at the table. We created a breakfast that still hasn\u2019t been surpassed: a table buffet where they brought you proposals and you chose. In an NH, having a buffet is normal, but if you pay 1,500 euros per room\u2026 you wouldn\u2019t get up for lunch or dinner, would you? Why do it for breakfast? <\/span><\/p>\n<p><b>&#8211; There are already hotels betting on renowned chefs\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; The Mandarin Oriental in Madrid, for me the most interesting city hotel in Spain, always has great gastronomy. They\u2019re with Quique Dacosta, a three-star Michelin chef. Why do they hire a chef? Because it\u2019s very difficult to communicate a hotel. Instagram? No, the people who go don\u2019t take photos, but in a restaurant they do. What do you communicate\u2014that it\u2019s a very beautiful hotel? Do you know how many beautiful hotels there are in the world? When I pay 4,000 euros for a hotel in the Maldives, I expect galactic cuisine, and sometimes it\u2019s hard to find. But gastronomy generates publicity, like the example with Quique, who is an extraordinary chef. There aren\u2019t many chefs in hotels in Spain who manage all the hotel\u2019s gastronomy. From here, you have to understand that it\u2019s an investment in communication and not a business for a hotel; what makes money are banquets. Around the world there are many\u2014Bvlgari has Niko Romito. And I think it\u2019s efficient, as long as it\u2019s a serious person\u2014we\u2019re talking 5-star\u2014because a 4-star can\u2019t have a proper restaurant; it\u2019s impossible. Sometimes you see just one waiter. In my time as NH advisor, I concluded that the restaurant concept in a hotel must be reinvented. Like at the Camper in Barcelona, which is great because it doesn\u2019t have a restaurant\u2014Dos Palillos is next door. Instead, they offer a service similar to an airport VIP lounge. You eat without paying, and this is more profitable than running a restaurant. In this, you have to reinvent, rethink. <\/span><\/p>\n<p><b>&#8211; What specific challenges do you see in the restaurant sector in Mallorca, so marked by seasonality and tourism pressure?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; I\u2019ve been working with CaixaBank for 10 years on restaurant management. We\u2019re experiencing the most violent and disruptive shift in the business model\u2014the way you make money\u2014in my 43-year career. Why? Fortunately, restaurants have reached the 8-hour workday, so it\u2019s one of two things: either you close days or you hire more staff, because someone has to pay for it. Tax pressure: I pay all my taxes, and if I\u2019ve ever done it wrong, I\u2019ve had to pay. I don\u2019t like people not paying taxes, sorry. Whether small or large. And then the raw materials\u2014some have gone up 30\u201340% since COVID. What used to make money now doesn\u2019t, and everyone is shaken. When we began giving courses with CaixaBank, only a handful attended. Here in Mallorca it was full, and how is everyone? Frankly, scared. Profitability has dropped, 95% don\u2019t create annual budgets or budget controls\u2026 It\u2019s a drama. <\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-150698 aligncenter\" src=\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2025\/12\/Ferran-Adria-entrevista-Mallorca-Global-3.webp\" alt=\"Ferran Adri\u00e0 entrevista Mallorca Global (3)\" width=\"1181\" height=\"1772\" \/><\/p>\n<p><b>&#8211; You highlight the importance of marketing in contemporary gastronomy. What should restaurateurs understand? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; First: what is marketing? And within marketing, what is communication? This is somewhat complex. And what is commercialization. You have to understand it, because many don\u2019t. In Spain in general we\u2019re not fond of analytical marketing, market studies\u2026 Don\u2019t open a pizzeria on a street where there are already four. <\/span><\/p>\n<p><b>&#8211; Your Sapiens methodology emphasizes management as vital. What metrics or indicators should any restaurateur review?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; First you must understand what Sapiens is: a methodology for having criteria and making decisions. For what? For anything. This is something we began 10 years ago and people laughed at it, like when I started at elBulli. Now it\u2019s the study methodology used at MACC\u2014it\u2019s no joke. In short, Sapiens helps connect knowledge. If not, you won\u2019t understand. When you open a restaurant, you have to create a business plan, and people have no idea what this is. Not just restaurateurs. In Spain there are 1.5 million small businesses and freelancers. Only 5% know what a business plan is. If you don\u2019t create one, by the time you open the restaurant, you\u2019re dead. That\u2019s why six out of ten restaurants and bars don\u2019t last more than five years; 22% don\u2019t last more than two. A total drama. Now, as we\u2019ve discussed, we\u2019re living a tough moment, but I\u2019m very optimistic because for the first time everyone is starting to realize it. And someone in the company must understand how their business works. <\/span><\/p>\n<p><b>&#8211; Is there any proposal you would like to accept if the right conditions were met?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; All projects are linked to the foundation. Educational projects, the museum at elBulli, etc. We have a project related to the hotel sector. But I can\u2019t say what, who, or where. Because it\u2019s not certain it will come to fruition. It\u2019s about creating the most magical hotel ever. Creating magic is difficult, but if it happens, it will be in three or four years. <\/span><\/p>\n<p><b>&#8211; What skills should a chef or restaurateur prioritize to stand out in the coming years?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; To open a restaurant, 90% of the time three things are very clear. One is quality. If you don\u2019t offer quality, it hardly works. But there is relative quality and absolute quality. You can be the best three-euro or four-euro hamburger in Palma, or the best hamburger regardless of price. Then, all the management, before opening and after. Finally, having an innovative attitude, which is not innovation but being alert. Thanks to the Internet, I know what\u2019s happening in India or Tokyo in my sector. You have to figure out how not to fall behind. It\u2019s like when people say now \u201cI\u2019m innovating a lot with AI, with Chat.\u201d I say: what are you innovating if you didn\u2019t create the chat? You\u2019re adapting a tool to your work. That\u2019s not innovation. <\/span><\/p>\n<p><b>&#8211; From an educational standpoint, in culinary schools, what would you rewrite or implement?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; We\u2019re now opening MACC (Madrid Culinary Campus); the buildings will be ready in January 2027 and they\u2019re amazing. One will be a museum of the history of gastronomy and the classrooms will be inside. This has never been done. We\u2019re analysing, reflecting, testing\u2026 We want to record the classes, because you might be sick for two weeks, or when you\u2019ve been studying a double degree for 4 years, do you remember what you studied in the first year? Something that seemed impossible, we\u2019re doing it. It\u2019s very important to revolutionize by questioning the <\/span><i><span style=\"font-weight: 400;\">status quo<\/span><\/i><span style=\"font-weight: 400;\">, which is uncomfortable because we generally want to live without problems and believe we\u2019re right when we\u2019re not. You must differentiate vocational training, which is super necessary, from gastronomic university programs, which have only existed for 20 years\u2014the first was in Italy. We\u2019re babies. What\u2019s the difference between a university and a cooking school? The first is management\u2014business administration. My nephew is studying a double degree at MACC. He is studying the same business program as any CEO of an IBEX company. And then research, study\u2014not scientific. Final-year projects, theses\u2026 for example, on Mallorcan cuisine. The problem is: who pays for this? Still, I\u2019m very positive. I\u2019m giving data to reflect the situation we\u2019re in, and we need to step up. ChatGPT, which is a masterpiece, is complex for many reasons. In normal education you study the Visigothic kings, provincial capitals, countries\u2026 That\u2019s silly! ChatGPT gives it to you in a second. What you need to understand is what a country is and what a capital is. We\u2019re in a moment where information\u2014though already the case with Google\u2014is available in seconds. <\/span><\/p>\n<p><b>&#8211; Finally, what would you say to the Ferran Adri\u00e0 from before elBulli\u2019s creative revolution?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; I have flaws and virtues like everyone, but whatever you can\u2019t change, don\u2019t worry about it\u2014don\u2019t waste time. Only learn from the past. There\u2019s no one today who has been able to be innovative in two or three fields. You could debate Elon Musk. Leonardo da Vinci\u2014those were different times, when doing something new was much easier than now. Look, the smartphone is from 2007. What important new thing is there in 18 iPhones? Very little, because it\u2019s not easy to create things that break the mold. And we\u2019ve been cooking for two and a half million years. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mallorca Global Mag interviews the global gastronomic icon Ferran Adri\u00e0 <a href=\"https:\/\/mallorcaglobalmag.es\/en\/ferran-adria-interview-mallorca\/\"> [&#8230;]<\/a><\/p>\n","protected":false},"author":6,"featured_media":150696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1526,1513],"tags":[],"class_list":["post-150460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","category-society"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ferran Adri\u00e0 gives us an exclusive interview in Mallorca - Mallorca Global Mag<\/title>\n<meta name=\"description\" content=\"Ferran Adri\u00e0, the chef who revolutionised contemporary cuisine, in Mallorca: &quot;The restaurant sector is facing the most radical change I&#039;ve witnessed&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mallorcaglobalmag.es\/ferran-adria-entrevista-mallorca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferran Adri\u00e0 gives us an exclusive interview in Mallorca - 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