{"id":120991,"date":"2025-07-14T11:59:05","date_gmt":"2025-07-14T09:59:05","guid":{"rendered":"https:\/\/mallorcaglobalmag.es\/compana-hoteleros-defensa-turismo-mallorca\/"},"modified":"2025-07-14T12:24:37","modified_gmt":"2025-07-14T10:24:37","slug":"compana-hoteleros-defensa-turismo-mallorca","status":"publish","type":"post","link":"https:\/\/mallorcaglobalmag.es\/en\/compana-hoteleros-defensa-turismo-mallorca\/","title":{"rendered":"Hoteliers launch a positive campaign to defend tourism in Mallorca"},"content":{"rendered":"

The Hotel Business Federation of Mallorca<\/strong> (FEHM) has launched a positive communication campaign<\/strong> under the slogan \u201cTourist, thanks for visiting Mallorca\u201d<\/em><\/strong>, aiming to highlight the island\u2019s tourist vocation<\/strong> and thank the millions of visitors<\/strong> who choose it every year. The initiative takes place in a context of growing tension<\/strong>, following vandalism<\/strong> such as graffiti on the fa\u00e7ade of the Tourism Ministry and the burning of photographs of businessmen and public officials by the radical group Arran<\/strong><\/a>.<\/p>\n

\"FEHM\"

The president of FEHM, Javier Vich, addresses the media in front of one of the campaign billboards promoted by the hoteliers. Photo: FEHM.<\/p><\/div>\n

\u201cAttacking businessmen with names and surnames is an act that could constitute a hate crime<\/strong>,\u201d said FEHM president Javier Vich, who defended that \u201ctourism provides work to more than a third of the active population of the Balearic Islands<\/strong>. Discrediting or attacking it is an attack on the wellbeing of thousands of families<\/strong>. We respond with actions: dialogue, employment, social commitment and respect.\u201d<\/p>\n

Billboards<\/h2>\n

The campaign includes billboards in different parts of the island with messages such as:<\/p>\n