{"id":117214,"date":"2025-02-14T12:53:18","date_gmt":"2025-02-14T11:53:18","guid":{"rendered":"https:\/\/mallorcaglobalmag.es\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/"},"modified":"2025-02-14T13:04:00","modified_gmt":"2025-02-14T12:04:00","slug":"palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york","status":"publish","type":"post","link":"https:\/\/mallorcaglobalmag.es\/en\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/","title":{"rendered":"Palma sets out to conquer US tourism with a powerful commercial action in New York"},"content":{"rendered":"

Palma<\/strong> sets its course for New York<\/strong> with the goal of establishing itself as a leading destination for US tourism<\/strong>. Led by Mayor Jaime Mart\u00ednez Llabr\u00e9s<\/strong>, a delegation of fourteen companies<\/strong> based in Palma, including two associations representing more than eighty businesses<\/strong>, will take part next week in a packed schedule of meetings and a key promotional event for the Balearic capital in the \u2018Big Apple\u2019.<\/p>\n

This initiative, organised by the Fundaci\u00f3n Turismo Palma 365<\/strong> as part of its 2025 Action Plan<\/strong>, aims to strengthen Palma\u2019s presence in a growing strategic market<\/strong>. Over three days, the municipal delegation, which also includes the Deputy Mayor for Tourism, Culture and Sports, Javier Bonet<\/strong>, the area coordinator, Fernando G\u00f3mez de la Cuesta<\/strong>, and the Foundation\u2019s manager, Pedro Homar<\/strong>, will hold meetings with leading tour operators and media outlets<\/strong> in the United States.<\/p>\n

Palma\u2019s businesses present themselves in New York to attract US tourism<\/strong><\/h3>\n

Accompanying the institutional delegation, some of Palma\u2019s most prominent tourism sector companies will participate in this commercial initiative, including Hoteles HM, Meli\u00e1 Hotels International, Aubamar, Summum Hotel Group, Essentially Mallorca, Grupo IT Mallorca, ASHPAMA, Son Marroig, Arabella, RCD Mallorca, Valpara\u00edso, Hyatt, Hotel Nakar, and Hotel Santa Clara<\/strong>. All of them will have the opportunity to establish connections with key players in the American tourism market.<\/p>\n

A high-profile event in a historic venue<\/strong><\/h3>\n

February 19 will be the highlight<\/strong> of this commercial mission, with an exclusive promotional event at the \u00c1ngel Orensanz Foundation<\/strong> in the Lower East Side of Manhattan. This iconic building, originally the oldest synagogue in New York, will serve as the venue for a gathering of nearly 100 attendees<\/strong>, including representatives from major tour operators and media outlets.<\/p>\n

\"\"

\u00c1ngel Orensanz Foundation. Photo: Ajuntament de Palma.<\/p><\/div>\n

The event will begin with a roundtable discussion analysing Palma\u2019s potential as a tourist destination. Representatives from Turespa\u00f1a, Lonely Planet, United Airlines<\/strong> (which has already announced a 50% increase in seats on the direct Palma-New York flight<\/a><\/strong>), and Virtuoso<\/strong>, the prestigious luxury travel agency consortium, will participate. This will be followed by a networking session where Mallorcan companies will be able to interact with local attendees.<\/p>\n

The event will conclude with a presentation by Mayor Jaime Mart\u00ednez Llabr\u00e9s, who will outline Palma\u2019s tourism strategy to establish itself as a top-tier urban and cosmopolitan destination. His speech will highlight the city\u2019s cultural, heritage, and gastronomic richness<\/strong>, as well as its ability to attract high-quality tourism<\/strong> throughout the year.<\/p>\n

Grand finale with the IV Paco de Luc\u00eda Mallorca-Palma Flamenca Festival<\/strong><\/h3>\n

To conclude the evening, Palma will showcase its artistic talent with the presentation of the IV Paco de Luc\u00eda Mallorca Festival, set to take place from 8 to 14 March. Live music will take centre stage with a performance by young rising star Maria Hein<\/strong>, who will sing and play La dama de Mallorca<\/em> on the piano. She will be followed by performances from pianist Andr\u00e9s Barrios<\/strong> and flamenco dancer Yiyo<\/strong>, accompanied on percussion by Curro Conde Morente<\/strong>. Closing the night, Kiki Morente, Carlos de Jacoba, and Curro Conde Morente<\/strong> will present a selection of tracks from their new album Azabache<\/em>, which will debut at the festival.<\/p>\n","protected":false},"excerpt":{"rendered":"

Palma sets its course for New York with the goal […]<\/a><\/p>\n","protected":false},"author":4,"featured_media":117207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1515],"tags":[],"class_list":["post-117214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy-and-tourism"],"yoast_head":"\nPalma, to conquer US tourism - Mallorca Global Mag<\/title>\n<meta name=\"description\" content=\"Fourteen companies are travelling to New York to consolidate Palma as a benchmark destination for US tourism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mallorcaglobalmag.es\/en\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palma, to conquer US tourism - Mallorca Global Mag\" \/>\n<meta property=\"og:description\" content=\"Fourteen companies are travelling to New York to consolidate Palma as a benchmark destination for US tourism.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mallorcaglobalmag.es\/en\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/\" \/>\n<meta property=\"og:site_name\" content=\"Mallorca Global Mag\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-14T11:53:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T12:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2025\/02\/Fundacion-Angel-Orensanz.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mallorcaglobalmag.es\/en\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/\",\"url\":\"https:\/\/mallorcaglobalmag.es\/en\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/\",\"name\":\"Palma, to conquer US tourism - Mallorca Global Mag\",\"isPartOf\":{\"@id\":\"https:\/\/mallorcaglobalmag.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mallorcaglobalmag.es\/en\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mallorcaglobalmag.es\/en\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2025\/02\/Fundacion-Angel-Orensanz.webp\",\"datePublished\":\"2025-02-14T11:53:18+00:00\",\"dateModified\":\"2025-02-14T12:04:00+00:00\",\"author\":{\"@id\":\"https:\/\/mallorcaglobalmag.es\/#\/schema\/person\/9a3cf523d44bd4905a14be13db051907\"},\"description\":\"Fourteen companies are travelling to New York to consolidate Palma as a benchmark destination for US tourism.\",\"breadcrumb\":{\"@id\":\"https:\/\/mallorcaglobalmag.es\/en\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mallorcaglobalmag.es\/en\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mallorcaglobalmag.es\/en\/palma-se-lanza-a-la-conquista-del-turismo-estadounidense-con-una-potente-accion-comercial-en-nueva-york\/#primaryimage\",\"url\":\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2025\/02\/Fundacion-Angel-Orensanz.webp\",\"contentUrl\":\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2025\/02\/Fundacion-Angel-Orensanz.webp\",\"width\":780,\"height\":473,\"caption\":\"Fundaci\u00f3n \u00c1ngel Orensanz. 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