{"id":112430,"date":"2024-12-18T14:03:23","date_gmt":"2024-12-18T13:03:23","guid":{"rendered":"https:\/\/mallorcaglobalmag.es\/mallorca-recibe-488-millones-de-euros-para-monitorizacion-e-inteligencia-turistica\/"},"modified":"2024-12-18T17:10:39","modified_gmt":"2024-12-18T16:10:39","slug":"mallorca-recibe-488-millones-de-euros-para-monitorizacion-e-inteligencia-turistica","status":"publish","type":"post","link":"https:\/\/mallorcaglobalmag.es\/en\/mallorca-recibe-488-millones-de-euros-para-monitorizacion-e-inteligencia-turistica\/","title":{"rendered":"Mallorca receives 4.88 million euros for touristic intelligence and monitoring"},"content":{"rendered":"<p>The <strong>Consell de Mallorca<\/strong>, through its Department of Tourism, has secured a grant of <strong>\u20ac4.88 million<\/strong> from the Ministry of Industry and Tourism to establish itself as a <strong>leader in tourism intelligence and monitoring<\/strong>. This funding, channelled through the State Company for Tourism Innovation and Technology Management (Segittur), is part of the Recovery, Transformation, and Resilience Plan promoted by the Spanish Government.<\/p>\n<div id=\"attachment_112424\" style=\"width: 790px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-112424\" class=\"size-full wp-image-112424\" src=\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2024\/12\/turismo-mallorca-pareis-envato.webp\" alt=\"\" width=\"780\" height=\"520\" \/><p id=\"caption-attachment-112424\" class=\"wp-caption-text\">Torrent de Pareis.<\/p><\/div>\n<h4>Mallorca PID: an integrated tourism management project<\/h4>\n<p>The grant will fund the development of the <strong>Smart Destination Platform (PID)<\/strong>, a comprehensive technological system designed to <strong>gather and analyse all available tourism information<\/strong> at the Consell de Mallorca. This initiative aims to enhance the island\u2019s tourism management and planning through data integration from multiple sources.<\/p>\n<p>The project, known as <strong>Mallorca PID<\/strong>, has a total budget of <strong>\u20ac5.06 million<\/strong>, with<strong> 96%<\/strong> covered by the awarded funding.<\/p>\n<h4>Project objectives<\/h4>\n<p>The deployment of this platform is expected to achieve significant progress in several key areas:<\/p>\n<ul>\n<li><strong>Mobility and transport:<\/strong> optimising parking management and improving the island\u2019s transport system.<\/li>\n<li><strong>Tourist experience:<\/strong> personalising services through the creation of digital travel planners.<\/li>\n<li><strong>Tourist information:<\/strong> more effective dissemination and access to relevant tourism data.<\/li>\n<li><strong>Environmental management:<\/strong> developing tools to optimise solid waste and water management.<\/li>\n<li><strong>Tourism monitoring:<\/strong> analysing visitor flows and assessing the impact of tourism events.<\/li>\n<\/ul>\n<p>The project also includes <strong>regulation and oversight of tourist accommodations and holiday rentals<\/strong>, as well as strengthening digital interactions between public administrations, residents, and visitors.<\/p>\n<div id=\"attachment_112426\" style=\"width: 790px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-112426\" class=\"size-full wp-image-112426\" src=\"https:\/\/mallorcaglobalmag.es\/wp-content\/uploads\/2024\/12\/El-conseller-de-Turismo-del-Consell-Jose-Marcial-Rodriguez-Diaz.webp\" alt=\"El conseller de Turismo del Consell, Jos\u00e9 Marcial Rodr\u00edguez D\u00edaz\" width=\"780\" height=\"519\" \/><p id=\"caption-attachment-112426\" class=\"wp-caption-text\">The Minister of Tourism, Jos\u00e9 Marcial Rodr\u00edguez D\u00edaz. Photo: Consell de Mallorca.<\/p><\/div>\n<p>The Minister of Tourism, <strong>Jos\u00e9 Marcial Rodr\u00edguez D\u00edaz<\/strong>, highlighted the significance of this initiative, stating, &#8220;This is a highly important project for Mallorca, enabling us to regulate and manage tourist accommodations and holiday rentals, evaluate the impact of tourism events, and develop intelligence tools to enhance our understanding of tourism.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Consell de Mallorca, through its Department of Tourism, has <a href=\"https:\/\/mallorcaglobalmag.es\/en\/mallorca-recibe-488-millones-de-euros-para-monitorizacion-e-inteligencia-turistica\/\"> [&#8230;]<\/a><\/p>\n","protected":false},"author":4,"featured_media":112425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1515],"tags":[],"class_list":["post-112430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy-and-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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