The Mayor of Palma, Jaime Martínez Llabrés, has announced at the ITB tourism fair in Berlin the launch of a comprehensive action plan for the transformation of Platja de Palma, with an investment of more than 21 million euros. Among the most immediate measures, a security action plan stands out, which will involve a significant deployment of personnel and material resources for this season, as well as the enforcement of the new Civic Ordinance to improve coexistence between residents and tourists.
Image of Platja de Palma. Photo: R. Beltrán.
This ambitious project also includes improvements in infrastructure, mobility, and sustainability, with the modernisation of the first-line pedestrian promenade, the creation of landscape corridors, and the transformation of Dino Golf into a large green space. Additionally, it plans the restoration of the natural environment in Es Carnatge and the re-naturalisation of Plaça de las Maravillas.
In terms of mobility, new parking areas will be developed, the BiciPalma network will be expanded, and connectivity will be improved with the future Palma-Llucmajor train line, which will include stops at key points in Platja de Palma. The area will also be equipped with new sports and cultural facilities.
Enhancing quality
At a tourism level, the plan aims to modernise and enhance the quality of hotel establishments and complementary services. A 25% of tourist accommodation that was unable to undergo conversion at the time will now be allowed to upgrade its category, following the model applied to the remaining 75%.
Martínez Llabrés has emphasised the need for close collaboration between the public sector, hoteliers, and businesses to reposition Platja de Palma as a leading tourist destination. He also expressed regret over the lack of support from the Spanish Government for his proposal to create a Commissioner for the Rehabilitation of Mature Tourist Areas, which would accelerate investment in the area.
“After 20 years, we are still talking about the redevelopment of Platja de Palma, but this time we will act decisively to restore its excellence,” the mayor stressed, highlighting that the ultimate goal is to improve the quality of life for residents and strengthen Platja de Palma’s international image.
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