The President of the Government of the Balearic Islands, Margalida Prohens, concluded the eighth edition of the Balearic Islands Tourism Night 2024, held at the Convent de Sant Diego in Alaior, Menorca. During the ceremony, Prohens expressed her confidence in the tourism sector’s ability to lead a transformation towards a more sustainable and resilient model. “This is a key moment to move towards a tourism model that generates well-being and opportunities for all Balearic residents,” said the president.

Prohens emphasized that, despite the success of the season, marked by an increase in visitors and higher tourism spending, it is crucial to take bold measures to ensure the economic, social, and environmental sustainability of the islands. The president highlighted the importance of the Table for the Social and Political Pact for Sustainability, whose roadmap will outline steps towards a more environmentally respectful tourism, focused on the well-being of the community.

Winners of the Balearic Islands Tourism Night 2024

premios nit del turisme 2024 balears

At this Balearic Islands Tourism Night 2024, 18 individuals and entities were recognized for their contributions to innovation, social responsibility, and excellence in the sector. Among the awardees, standout projects included the first circular wine of the Balearic Islands, created in collaboration between Arabella Hospitality and Macià Batle wineries, and the Menorcan company Mabrian for its advances in tourism intelligence. A new category was introduced this year: the Young Talent Award, which recognized José María Borrás, a Menorcan chef, and Magí Trobat Fullana, a tourism researcher at UIB, for their outstanding work in their respective fields.

  • Tourism Innovation Award:
    • OD Hotels – For modernizing the hotel offering in Ibiza.
    • Cercle, the first circular wine of the Balearic Islands – A circular economy project.
    • Mabrian – For its innovation in tourism intelligence based on big data.
  • Best Social Responsibility Initiative Award:
    • THB College – A hospitality and tourism training school.
    • Diver Gent – A Formentera-based association advocating for social inclusion.
    • Menorca Disability Foundation – For their work on universal accessibility.
  • Tourism Worker Award:
    • Francisco Mulet (posthumously) – A union leader dedicated to defending workers’ rights.
    • Juan Ramón Martí – Maître at the Hotel Seth Santo Tomás.
  • Lifetime Achievement in Tourism Award:
    • Miquel Amengual (Mac Hotels) – For his long career in the hotel industry.
    • The Carrasco Florit Family (Ses Voltes Espai Gastronòmic) – For their contribution to Menorcan gastronomy.
    • Miquel Ramis (Garden Hotels) – For his contribution to Balearic tourism.
  • Young Talent Award:
    • José María Borrás – A 24-year-old Menorcan chef.
    • Magí Trobat Fullana – Researcher and lecturer at UIB.
  • Special Honorary Mention:
    • Felipe Moreno (posthumously) – Founder of the Balearic School of Tourism.

The event, organized by the Balearic Islands Tourism Strategy Agency (AETIB) in collaboration with the Menorca Council, highlighted the innovation and commitment of the islands’ tourism sector, reinforcing its position as the driving force behind the Balearic economy and as a global leader in quality and sustainability.