The Consell de Mallorca, through the Fundació Mallorca Turisme, has launched a series of actions these summer months in order to reinforce the promotion of Mallorca as a safe destination in accommodation establishments.
For this, the institution has worked together with the main associations, such as FEHM or Habtur, to which explanatory material has been sent as well as all kinds of informational elements for dissemination to their clients. This material is found both in online format and in physical posters or merchandising. As an example, specially designed fridge magnets have been distributed to install in vacation rental homes.
This material bears the motto: “Feel free and safe. Thanks for acting responsibly”. This tries to share with the visitor the welcome and the invitation to contribute together to continue being a reliable destination.
The objective of all the explanatory material distributed is to make known all the tools developed within the Turisme del Consell strategy to consolidate Mallorca as a safe tourist brand.
Mallorca Safe Tourism
As part of the #MallorcaSafeTourism global campaign, you can find the two main information tools: the Playas de Mallorca APP and the website www.mallorcasafetourism.com.
This campaign has previously been disseminated -and continues to be disseminated- through all communication channels, including social networks, in order to reach the media and the tourism sector of the main issuers: Spain, Germany, the Nordic countries and the United Kingdom.
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