Once again, the Balearic Islands will be present at the International Tourism Fair (Fitur) 2025, held from 22 to 26 January in Madrid. This year, the islands are presenting themselves as a sustainable tourist destination, committed to the preservation of their natural environment and the authenticity of their offer. Through their participation, they aim to strengthen their image in the national market and highlight their model of responsible tourism, according to sources from the Balearic Government.

The Balearic Islands’ stand at FITUR 2025, covering 1,000 m², is inspired by water and its ecosystems, with a design reflecting the commitment to sustainability. This installation has been funded with the funds from the European Union Recovery, Transformation and Resilience Plan and will be fully accessible. The stand features different areas dedicated to each of the islands: Mallorca, Menorca, Eivissa and Formentera, organised around a large central agora that acts as a meeting point. Additionally, 12 municipalities from Mallorca and 8 from Menorca will be present, along with a total of 12 private co-exhibitors.

Gastronomic space

For the first time at FITUR, the Balearic Islands will feature a gastronomic space, coordinated by the Ministry of Agriculture, Fisheries and Natural Environment, dedicated to the promotion of local products as a key element of the tourism offering. This space aims to highlight the islands’ indigenous products, integrating them into the tourism experience through showcookings and tastings, allowing visitors to discover Balearic cuisine in an authentic way. The gastronomic space will offer a series of daily activities combining traditional cuisine with local wines, reinforcing the connection between gastronomy, tourism, and sustainability.

Main Events of the Balearic Islands at FITUR 2025

Wednesday, 22 January:

  • 12:00 h: Institutional presentation with the intervention of the President of the Government, Margalida Prohens, and the Minister of Tourism, Culture and Sports, Jaume Bauzà.
  • Showcooking of Ibiza and Formentera: Chef Óscar Molina prepares typical dishes, accompanied by local wines from the IGPs of Ibiza, Menorca, and Mallorca.

Thursday, 23 January:

  • Showcooking of Menorca: Chef Patrick James presents typical Menorcan products, paired with wines from the IGP Menorca.
  • Cocktail Tasting with herbs from Mallorca and Gin from Maó.

Friday, 24 January:

  • Showcooking of Mallorca: Chefs Miquel Calent, Ariadna Salvador, and Borja Triñanes prepare representative dishes from Mallorca, paired with wines from the DOP Binissalem and Pla i Llevant.
  • Cocktail Tasting with Palo from Mallorca.

Saturday, 25 January:

  • Showcooking of Mallorca (second day): Continuation of tastings of typical dishes from the island.
  • Workshops and tastings of local products with prior reservation.

 

Majorca highlights its commitment to inclusion

For its part, the island of Mallorca participates in FITUR 2025 with a renewed focus on responsible and accessible tourism. The island will be the host destination of FITUR 4All, highlighting its commitment to inclusion and sustainability. During the fair, the Consell de Mallorca will present the Biennal B, an innovative cultural project promoting sustainability through art and design. Additionally, accessible sports tourism will be promoted with the dry stone route (GR-221). The event “Mallorca en Esencia, FITUR edition” will also showcase the island’s cultural, gastronomic, and artistic experiences.

Programme of activities for Mallorca at FITUR 2025

Wednesday, 22 January

  • Networking event “Mallorca en Esencia, FITUR Edition”: 180 attendees. Presentation of Majorca’s cultural, gastronomic, and artistic experiences.

Thursday, 23 January

  • Presentation of priority actions for 2025: Focus on creating new tourism products and diversifying markets.

Friday, 24 January

  • Participation in the inauguration of FITUR 4All: Promotion of inclusive and accessible tourism.