The Balearic Islands will participate in the Fitur tourism fair that is held in Madrid from January 19 to 23 with the aim of consolidating the recovery of the national market and presenting the new tourism model that the islands are betting on for the future.

To this end, Mallorca, Menorca, Ibiza and Formentera will be present at Fitur with a 1,000 m2 stand coordinated by the Ministry of the Economic Model, Tourism and Employment, through the Tourism Strategy Agency (AETIB).

The exhibitor is an adaptation of the one used in the last edition of this fair and which was awarded the prize for the best in the category of Autonomous Communities, as well as the prize for the most sustainable. The space, inspired by the Mediterranean, is fully adapted to all Covid-19 security protocols in order to guarantee a safe environment for all visitors and staff.

During the days of the fair, different presentations will be held. On Wednesday, January 19, at 12:00, the President of the Balearic Islands, Francina Armengol, together with the Minister for the Economic Model, Tourism and Labor, Iago Negueruela, will present “The tourism of the future. Strategy and policies to achieve the objectives of sustainable development”. And on Thursday, January 20, at 11:00 a.m., the island councils of Mallorca, Menorca, Ibiza and Formentera will present their main tourist novelties for the year 2022.

Coinciding with the presence of the Balearic Islands at Fitur, the Ministry of the Economic Model, Tourism and Work, through the AETIB, will launch a national advertising campaign to reinforce the objective of promoting a new tourism model and encouraging the influx of tourists nationals to the islands. Under the slogan “Illes Balears, the tourism of the future”, the stand of the Balearic Islands in Fitur will have different advertising panels that will show this new campaign.

Also within the framework of Fitur, environmental education workshops for adults and children will be held over the weekend.

The Balearic stand at Fitur measures 1,000m2. Photo: GOIB.