Balears will once again be present at the International Tourism Trade Fair (FITUR) 2026, held in Madrid from 21 to 25 January, with a proposal focused on culture as a driver of tourism during the low season, local gastronomy and destination sustainability.

Balears’ participation in FITUR 2026 aims to strengthen its positioning within the national market, betting on a more diversified tourism model aligned with seasonality reduction.

An accessible and sustainable stand for Balears at FITUR 2026

baleares en fitur

Balears’ presence at FITUR revolves around a stand of more than 1,000 m², fully accessible and financed with funds from the Recovery, Transformation and Resilience Plan – EU Next Generation.

It is the same design unveiled in the previous edition, inspired by water and the care of natural resources, with a clear commitment to sustainability both in materials and in the construction process.

The space is organised into:

  • Distinct areas for Mallorca, Menorca, Ibiza and Formentera

  • A central agora as a meeting point

  • Meeting, presentation and press rooms

  • A dedicated space for gastronomic activities and local products

Town councils, companies and radio stations present at the Balears stand

The Balears stand will feature the participation of:

  • 12 town councils from Mallorca

  • All town councils from Menorca

  • 14 private co-exhibitors from the tourism, hotel, mobility and experiences sectors

  • Five radio booths, from which different local stations will broadcast live during the fair

To facilitate professional activity, a table booking system has been enabled, allowing companies and entities to organise work meetings efficiently.

Culture at FITUR 2026: Balears strengthens its cultural commitment

One of the central pillars of Balears at FITUR 2026 will be culture. In this context, the Govern will hold an institutional event at the headquarters of the Royal Spanish Academy (RAE), focused on presenting the agreement with the Pro-RAE Foundation, which will allow Balears to regain its presence on the institution’s Board of Trustees.

The event will include:

  • A tribute to Antonio Maura, marking the centenary of his death

  • A piano concert by Marco Mezquida in the RAE’s auditorium

Gastronomy and local products: showcookings and tastings at FITUR

For the second consecutive year, Balears will feature its own wine and gastronomy space within the stand, coordinated by the Ministry of Agriculture, Fisheries and the Natural Environment.

During FITUR 2026, the following will take place:

  • 23 showcookings and tastings of local products

  • Dishes prepared by chefs from the different islands

  • Pairings with wines from the PGIs of Ibiza, Formentera, Menorca and Mallorca, and the Binissalem PDO

Daily schedule:

  • 21 January: Mallorca

  • 22 January: Menorca

  • 23 January: Ibiza and Formentera

  • 24 and 25 January: Mallorca

Among the participating chefs are Óscar Molina, Patrick James, Javier Hoebeeck, Ariadna Salvador and David Moreno.

In addition, Sabores de la Bahía will be presented, a gastronomic fair that will hold its second edition in May 2026 in Pollença, focused on Mallorca bluefin tuna and local wines.

Key activities and presentations at the Balears stand

During the professional days of the fair, the Balears stand will host various presentations:

  • 21 January – 11:00 am
    Technology transforming tourism: the Turistec ecosystem

  • 21 January – 12:30 pm
    Culture as a key to reducing seasonality

  • 21 January – 2:00 pm
    Round table with Airbnb on quality tourism and sustainability

  • 21 January – 3:30 pm
    Tourism outlook report 2025 and perspectives for 2026

On 22 and 23 January, the island councils and various municipalities will present their tourism highlights for 2026. During the weekend, open to the general public, family workshops and gastronomic tastings will be held.

The full programme can be consulted at this link.

Balears at FITUR 2026: a cultural and sustainable destination all year round

With its participation in FITUR 2026, Balears reinforces its image as a cultural, gastronomic and sustainable destination, highlighting local products, the identity of each island and a tourism offer designed beyond the summer season.

A strategy that seeks to attract visitors in the low season and consolidate a model