While the August long weekend has boosted hotel activity in much of Spain, the balance is less positive in the Balearic Islands. According to data from SiteMinder, bookings in the archipelago have fallen by 5.03% compared to the same period in 2024, and the average price per room has also dropped by 5.76%, standing at €458.18 per night.
This performance contrasts with the national trend, where bookings have grown by 2.82% and the average daily rate has increased by the same proportion, reaching €264.51.
The Balearic decline is part of a broader adjustment in traditional destinations in the south and along the Mediterranean coast, while other regions such as northern Spain have experienced a sharp rebound, with a 9.19% increase in bookings and a 6.54% rise in prices.
September, key to reversing the trend
Despite this drop in August, the outlook for September is optimistic. SiteMinder forecasts a 3.72% increase in bookings and a 3.01% rise in the average rate compared to 2024, reaching €239.79 per night.
According to the platform, this growth responds to a shift in traveler preferences, as they seek milder temperatures, less crowding, and more competitive rates once the high season has ended.
“The boom in September tourism represents an opportunity to reduce seasonality in the Balearic Islands, spreading tourist flows throughout the year and promoting a more sustainable model,” explains Tamara Jiménez, SiteMinder’s Director for Spain.
With this outlook, September could become a key month to balance a summer with mixed results in the archipelago and to strengthen the Balearic Islands’ position as a competitive destination beyond the peak season months.
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