The picture-postcard beaches and the Mediterranean essence that are so characteristic of Mallorca make the island the best setting for numerous swimwear brands to come and photograph their models wearing the swimming costumes that will be worn this summer. The island’s insularity is a magnet for the flashes and brands such as the Catalan Andres Sarda or the Madrid-based Naïve confirm the island’s appeal as a filming set in the swimwear fashion sector.
“The island’s Mediterranean atmosphere is the ideal setting to showcase our Mediterranean-inspired models,” explains María González, Naïve’s Design and Content Creator. “Having a shop there is also very influential. We love being part of the Mallorcan community and what better way to do that than to showcase our latest collection in its natural environment,” she adds.
Foto: Andres Sarda.
Made in Mallorca
While national brands export the island in their catalogues, there are those who, inspired by the Mallorcan lifestyle, have decided to embark on the adventure of creating their own swimwear brand. This is the case of Crabs Company, the company run by Maribel Nadal (Rafa Nadal’s sister), Jorge Moreno, Pedro Rosselló and Antonio Arenas, who set out to “turn summer into clothing”, exporting “sustainable swimwear for men who want to be fashionable this summer”. Or Nuria Avellaneda, who launched Monnur in 2020 from Palma with the aim of offering women “an elegant, comfortable and flattering swimwear style”. The handmade brand “evokes the Mediterranean Sea, the magical sunsets and hidden coves, the white sand and, of course, all the women who visit the Balearic island every year in search of the sun,” says the designer.
Foto: Crabs Company.
Latest trends
For the 2024 season, Monnur transports you back to the lush 1970s, inspired by the unbridled luxury and unforgettable summers between Mallorca and Ibiza. “The collection radiates an unparalleled luminosity, with terracotta tones that evoke the clayey earth, golds that recall the virgin sand of Es Trenc, and turquoises that reflect the deep beauty of the sea,” says Avellaneda. Shimmering Lycras, sustainable Lurex, geometric prints and the emblematic hexagon are very present in his proposal.
Naïve points to bright shades such as turquoise blue, lemon yellow and coral pink “to capture the essence of summer and make our swimwear stand out. Geometric prints are also a trend”.
Joan Campomar, manager of PITT Lingerie & Swimwear (Sant Feliu street), highlights “floral prints, solid colours – green, magenta and purple at the top – and very refined shapes”. For men, “prints, textures (crochet, linen, cotton terry…) and matching shirt and swimming costume sets”. As for materials, there is a trend towards natural materials such as linen, cotton, silk, and “ecological rashguards, made from recycled materials such as fishing nets, plastics or bottles. They tend to be very quick drying and very light in the fabric”.
“People value quality, resistance and exclusivity of prints”, Campomar continues, “in addition to the fact that garments have versatility of shapes and feel good”, he concludes.
Leave A Comment