The Andritxol Town Hall has presented ‘Tasting Andratx. A gastronomy to enjoy’, an innovative information campaign aimed at the promotion and enhancement of the local gastronomic segment. The goal is to make the wide variety of restaurants, cafes, and bars in Andratx, Camp de Mar, Port d’Andratx, s’Arracó, and Sant Elm easily accessible to both residents and visitors in a direct and simple way. The initiative is implemented through the placement of large panels in strategic locations across the five population centers of the municipality, which include a QR code that provides information about the andritxol culinary offerings.
Mayor Estefanía Gonzalvo has stated that “one of the main goals of the government team is to stand by our restaurateurs and carry out actions to help them showcase their gastronomy. In our municipality, we are fortunate to be able to offer a wide range of possibilities.”
‘Tasting Andratx’, in five languages
Each panel displays five QR codes, one for each language of the campaign (Catalan, Spanish, English, German, and French), along with the text: “You are just one QR away from having ‘Tasting Andratx’, the most comprehensive gastronomic guide of Andratx, on your mobile. A taste of the Mediterranean… and more.” Scanning the QR code takes you to the gastronomy section of the municipal website ‘Visit Andratx’, where you will find a list of restaurants, cafes, and bars based on your location. A filter allows you to browse dining options in any part of Andratx, regardless of where the QR code is scanned.
The panels also include another QR code per language, identified with a specific icon, linking to a three-minute podcast. The podcast highlights the variety of colors, aromas, and flavors of the local gastronomy, ranging from international haute cuisine to small traditional restaurants, and emphasizes the commitment to local products and sustainability.
International Brand
‘Tasting Andratx’ (Saboreando Andratx, in spanish) is an international brand that aligns with the municipality’s tourism slogan ‘Unplugged holidays’, also in English. For its part, the slogan ‘A gastronomy to enjoy’ (Una gastronomía para disfrutar, in spanish) invites people to delight in Andratx’s cuisine, making it not just a necessity but a true experience even for the most discerning palates.
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